What we have found is that if consumers are repetitive spenders on life’s small luxuries, then rewards combined with the convenience and joy factor may be make these luxuries economically reasonable! Let’s do the analysis together – if your average dry cleaning bill is $40 and you traditionally went to the dry cleaner 1.5 times per month - then you are spending $720 per year on dry cleaning alone. In many reward programs like Thanks Again (www.thanksagain.com ), you can double your rewards with a total reward value of up to $100 on your $720 of expenditures. And that value can be available in cash back or converted into 5,000 airline miles (given the seasonal promotion and if you earned these miles on an airline rewards card or not).